Business Studies - An introduction to the St. Gallen Management-Model The textbook "Business Studies" is conceptualized for teaching and learning business administration at the upper secondary and tertiary level. Intention In recent years, immersive teaching has become increasingly common. As well, the field of business administration is increasingly taught in English. The goal is to prepare young people for the demands of a global economy, and the English language has become increasingly important in this. However, until now, we have lacked an appropriate teaching tool. We therefore decided to translate this textbook into English. This allows us to close an important gap in the teaching of business administration at the upper secondary and tertiary level. Structure of the textbook To provide readers with a guiding framework, we have used the St. Gallen Management Model. Before describing the model, we explain why enterprises are economically active, what they do, and what types exist. So we begin with everyday life and look at practical ways that we may encounter enterprises. Only then does a generalized view of the model follow. All chapters follow the same format: central questions, key terms, anchoring in the St. Gallen Management Model in words and picture, introductory and other examples that illustrate the theory and, finally, exercises that can be solved by applying the different methods and tools from business administration. Pages Table of Contents Structure of Chapters & Design Elements Basic understanding of the Enterprise Exercises Table Figure Margin Chapter D8 Product policy (excerpt) Solutions Chapters Introduction Introduction1_Solutions Introduction2_Solutions Introduction3_Solutions Chapter A A1_Solutions Chapters B B1_Solutions B2_Solutions B3_Solutions Chapters C C1_Solutions C2_Solutions C3_Solutions C4_Solutions C5_Solutions C6_Solutions C7_Solutions C8_Solutions Chapters D D1_Solutions D2_Solutions D3_Solutions D4_Solutions D5_Solutions D6_Solutions D7_Solutions D8_Solutions D9_Solutions D10_Solutions D11_Solutions D12_Solutions D13_Solutions D14_Solutions D15_Solutions D16_Solutions D17_Solutions D18_Solutions D19_Solutions D20_Solutions D21_Solutions D22_Solutions D23_Solutions Chapters E E1_Solutions E2_Solutions Feedback and Corrigendum Please send us your feedback (see contact) E-Book After buying the textbook you can get your ebook on www.scook.de.